SEO & SEM
Search Engine Optimization & Search Engine Marketing

What is the difference between search engine optimization and search engine marketing? For many people, the terms are new ones, and they have no idea what someone who works in SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a huge difference between the two.

SEM should be considered  as a rather broad term that would encompass SEO and a long list of other terms. It's everything that can be done to utilize the technology of search engines with the ultimate goal of promoting a website and increasing its traffic usually through some type of paid account.  Google’s Adwords program is the most common example of SEM where the client pays for marketing on a cost per click basis. To read more about SEO please continue below.
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SEO & SEM

Search Engine Marketing

At DCL Designs we will explain to you the difference between SEO and SEM and we'll chart out the steps that need to be take to get you to where you need to be with your online goals.

DCL is also part of the Google Engage Program which allows us to offer a $100 coupon to all of our new clients so they may begin to advertise on Google immediately. Together with our talented designers, you'll sit down and plan exactly how to get your new or existing website to start performing well in the search engines for your specific keyword phrases. Remember that you want people to find your products or services even before they know your name. Example: Bob's Roofing Company just opened in Ft. Myers Florida and nobody knows their name. When someone goes into Google

and types in roofing contractor in Fort Myers Florida then Bob wants to be at the top of the very first page. DCL can help Bob to reach these goals and more.

SEO is not going to happen overnight so we offer SEM to help you to get some clicks even before your newly designed website starts showing up in the organic searches. We will pick out the very best keyword phrases for your specific product or service and set up an Adwords account that will place your website at the top and right sides of Google for people to find you.

Also, if you have a website that has been lying dormant for years then you have a better shot at faster results! So don't throw away that old site just yet.